Feet on the ground.
Roulette is a women-led streetwear brand from Dhaka, built on a dream two people had long before it had a name.
Where it started
It began as conversations between a father and his daughter. His work was thread and buttons and the small details most people never notice, and she noticed everything. They talked about fashion, about trends, about one day framing it all as a brand of their own. She was fourteen. It wasn't the right time, so the dream waited. When her father passed away, she was seventeen. The dream didn't. "I picked my pen after four years and got back to our ideas." Roulette was built from those ideas, by her, with her sister beside her the whole road, and launched on May 1, 2026.
The name
The "R" has been in our family for a century, passed along like the dream was. Roulette carries that initial forward, a small homage to where we come from, from Bangladesh to Sri Lanka.
The logo
The logo was supposed to be minimal. Over a hundred fonts later (literally), we found the bubble letters instead. A little funky, not quite aligned. A sense of imperfection. That's us. That's the vibe. We kept it.
Our father always said:
“Keep your feet on the ground.”
It meant that however far you grow, modesty and kindness come first. That's not a slogan to us; it's how we intend to treat every person who wears Roulette, from the first order to wherever this goes.
Where this is going
Roulette is not just an online page. It's a company in its first steps, limited runs, no restocks, built deliberately, aiming to matter in Bangladesh fashion and prove what women can build here.
We're just getting started.
Ridisha Nishani — Founder
Rishita Nayomi — Co-founder
Roulette · Dhaka · Est. 2026
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